Pikmin Bloom takes over Trafalgar Square at Japan Matsuri

On September 21, 2025, London's Trafalgar Square will be transformed into a vibrant hub for fans of Nintendo's beloved Pikmin universe, as the iconic characters make a special appearance at the annual Japan Matsuri. This cultural festival, celebrating Japanese traditions in the UK, offers attendees a unique interactive experience with the mobile game Pikmin Bloom. For the first time, Nintendo will host a dedicated Pikmin booth, inviting visitors to engage in a series of digital and augmented reality activities designed to enhance their festival experience.

Pikmin Bloom Adventure at Trafalgar Square's Japan Matsuri

In a groundbreaking initiative, Nintendo is bringing its enchanting Pikmin universe to the heart of London. On Sunday, September 21st, 2025, from 10 AM to 8 PM, Trafalgar Square’s North Terrace will host a special Pikmin Bloom in-app challenge as part of the lively Japan Matsuri. Festival-goers are encouraged to launch the Pikmin Bloom application on their mobile devices upon arrival. Engaging in a designated 'walking mission' within the game will reward participants with an exclusive Gold Seedling, leading to a unique Decor Pikmin for their in-game collection.

This year marks Nintendo’s inaugural Pikmin-themed presence at the Japan Matsuri. The dedicated booth will not only facilitate the main walking challenge but also offer opportunities to acquire additional rare Decor Pikmin seedlings, such as the charming Mario Hat Pikmin and the elusive Fortune Pikmin, typically found near Japanese shrines. These can be collected by navigating to specific zones within Trafalgar Square. Furthermore, attendees can capture memorable moments at an augmented reality (AR) photobooth, creating digital souvenirs with their favorite Pikmin characters.

Leading up to the main event, from September 9th to 30th, players can also participate in the 'Walk Together with Japan Matsuri' in-game Party Walk within Pikmin Bloom. This initiative aims to build excitement and encourage community engagement. The Pikmin Bloom application is readily available for free download on both the Apple App Store and Google Play Store, ensuring broad accessibility for all interested participants.

The integration of Pikmin Bloom into a prominent cultural event like Japan Matsuri highlights an exciting evolution in how digital entertainment can intersect with real-world experiences. By leveraging augmented reality and location-based gaming, Nintendo is fostering a deeper connection between players and the vibrant world of Pikmin, while also enriching the festival atmosphere. This innovative approach offers a fresh perspective on engagement, transforming public spaces into interactive playgrounds and encouraging active participation, both physically and digitally. Such events not only promote cultural exchange but also showcase the potential for technology to create immersive and memorable encounters for a diverse audience.