Unveiling Gamer Insights: The 2025 Hookshot Reader Survey

Shape the Future of Gaming Media: Participate in Our 2025 Reader Survey!

Your Voice, Our Insight: Understanding the Gaming Community

As the year progresses, we are once again reaching out to our dedicated readership for their invaluable input. Your participation in our anonymous survey is not just appreciated, it is essential. The insights gathered from this annual initiative are fundamental to our operational model, as our platforms thrive primarily on advertising revenue. Advertisers, naturally, seek a clear understanding of the audience they are engaging with, and this survey provides us with a detailed demographic and behavioral overview of our community in 2025. Your responses enable us to present a compelling picture of our audience, benefiting both our content creation and our partners.

Streamlined Engagement: A Concise Survey Experience

This year, we have meticulously refined our survey to be more focused and efficient, distilling it down to just 20 straightforward questions. These questions span various facets of your engagement with the gaming world, from personal demographics to the gaming systems you own, the titles you purchase, and your preferred sources for gaming news. While all questions are optional, we assure you that any personal information provided will remain confidential and include a 'Prefer not to say' option to ensure your comfort and privacy.

A Unified Effort Across Hookshot Media Websites

This comprehensive survey is being conducted simultaneously across all Hookshot Media properties, including Nintendo Life, Push Square, Pure Xbox, and Time Extension. To maintain data integrity and avoid redundancy, we kindly request that you complete the survey only once, irrespective of which site you access it from. Future, more specialized surveys addressing specific site interests will be conducted independently at a later date, allowing for deeper dives into particular niches.

Demographic Insights: Who Are Our Gamers?

The initial section of our survey focuses on gathering anonymous demographic information about you, our valued reader. This data, while always kept private and aggregated, is crucial for potential advertisers to understand the diverse audience they can reach through our platforms. We collect information regarding gender identity, age, and estimated annual household income, with all questions offering a 'Prefer not to say' alternative to safeguard your privacy. Additionally, we inquire about the presence of children in your household, with options to specify age ranges, and whether you frequently offer gaming purchase advice to friends or family.

Your Arsenal: Gaming Platforms and Subscriptions

Moving beyond demographics, this segment delves into your current gaming hardware landscape. We aim to identify the consoles, PCs, and VR systems you currently own, as well as any hardware you anticipate acquiring within the next six months. Furthermore, we seek to understand your engagement with various gaming subscription services, providing insights into the prevalence of platforms like Nintendo Switch Online, PlayStation Plus, Xbox Game Pass, and others within our community.

Gaming Preferences: Unpacking Your Play Habits

The third part of our survey explores your gaming consumption habits. We are interested in knowing the typical number of full-priced games you purchase annually, your preferred method of acquisition (physical or digital), and the digital storefronts you frequent. Additionally, we aim to understand your genre preferences, allowing us to identify the most popular game categories among our readers. We also inquire about your engagement with independent titles, asking how many indie games you typically buy each year.

Staying Informed: Your Sources for Gaming News

The final section of the survey is dedicated to understanding how you stay updated on the latest gaming news and developments. We ask about your visitation frequency to each of the Hookshot Media websites (Nintendo Life, Push Square, Pure Xbox, and Time Extension). Beyond our platforms, we seek to identify other primary sources of gaming news, including other news websites, video platforms, social media, and word-of-mouth. This helps us understand the broader media landscape in which our readers operate.